Category Archives: Design-Apart

Measurement and atmosphere

Although we have plenty information about the loft, we can’t go on with the actual drawings of bespoke interiors until we have made our special and specific survey.
Paolo goes for a one-day-trip in NY. He meets Chris and Bill and makes an accurate survey of the loft. It’s not only a question of precise measurements. In our team, he alone has the experience to catch certain details about “before”, and with a natural problem-solving attitude, he understands how structural details interfere with the project (see our “Mondrian” media cabinet). Moreover, he can predict the transformation of the worksite, so that, by the end, everything perfectly matches.


It is not only about technical skills: an educated and sensitive architect like Paolo is able to feel the ” genius loci”, the distinctive atmosphere of a specific location, so that the final result will be that of a home with character, not that of an anonymous house.

Lots of mail

3D Rendering of the media cabinet, kitchen cabinet and "Mondrian" wall paneling

3D Rendering of the media cabinet, kitchen cabinet and “Mondrian” wall paneling

As a good tailor, we always start from a deepened dialogue with the client and a meticulous survey of the location.
We start to plan only after receiving from Chis, the loft’s owner, the basic requirements for it. We make the 3D drawings to let him visualize our first proposal and we develop it until we get what he needs. We establish a good relationship with him during this short period, we exchange lots of mail with him and with his local architect, Bill.

It’s a team job

Now we have the first Design-Apart showroom! The location it’s amazing; a huge second floor loft on the west side of the 25th Street, just a few steps from Madison Square Garden.


Diego gives to Paolo and me the task to do the project. Actually, we are the only ones in this newborn team to have the professional experience (more than ten years, all over the world) for planning a whole project and bespoke interior like this and in such a short time!
We are proud to become the project HUB of Design-Apart! After Paolo’s survey, we are to complete the actual drawings for the works on site coordinated by Bill, the local architect and by Enrico, one of the founders of Design-Apart, especially in the last phase, before receiving the bathrooms and the furniture.

The perfect showroom

After receiving the layouts of each location, I suggest Diego to send each client an easy questionnaire to fill in, so to get almost the basic requirements from each candidate (for us it’s impossible to start planning a bespoke interior without knowing nothing of the client!). As soon as we receive the answers, we begin to plan.


We haven’t enough time to develop the 3 D drawing for each of them: its the middle of May, Diego and Enrico are in NY for the ICFF and have to meet the clients in the following week. But I can make easily by hand a lots of sketches, to show them how the single loft can be designed and furnished. Incredible: they like my sketches so much! One of them is so impressed that the week after, June the 6th, he decides to sign the contract!

NYC Crossroads by Christian Schuster

Searching for a loft in NY

Design-Apart needs to find the right location for the first “living” showroom in New York. Diego and his family are supposed to move in and live there for a year. They will share their new home with American guests. Visitors will be regularly invited to enjoy the experience of top quality Italian craftsmanship and family life.

Diego has the great idea to engage the whole city offering to remodel and refurnish an empty loft with all the top quality furniture of the Design-Apart artisans and exchanging that with a 12-months free-rent hospitality. In a few weeks they receives so many great candidates! They select four of them: one on the 5th avenue, one in Flatiron District, one in Soho, one in Chelsea.