When Diego Paccagnella, the founder of Design-Apart, told us that we were invited to IDEO in Mercer Street (Soho, NYC) we were so excited. To be honest, we were a little bit worried about it. As architects we are more confident with a pencil in our hands than as lecturers. We are not used to public speaking at all!
On the other hand, we felt that we have something in common with those IDEO guys. We have a passion for Design and the same interests in the creative process (we love the last book by David and Tom Kelley “Creative Confidence”) and the design-thinking behind every human activity.
We were asked to tell our story; not only the experience with Design-apart, but also our core-business, which is strongly related to our creative process as architects and entrepreneurs. We considered this to be our approach, both artistic and scientific, and our integrated “end-to-end” method (from the first idea to the turnkey Interior) might capture their interest. Continue reading
We are proud to announce that just a few days after the opening our Living Showroom is in The New York Times! It is a great unsuspected achievement for Ermesponti and all the others producers of Design- Apart !
This is only the first step of a great adventure! Design-Apart partners with 20 small-medium but highly specialized Italian companies: Ermesponti Bespoke Interiors, TM Italia, Berto, Exnovo, Elica, Marrone Cutom Cooking, MiIlldue, Zucchetti Kos, Technogel Sleeping, Techlab Italia, MenottiSpecchia, Renata Bonfanti, Bosa, Secondome, B-Stone, Segno Italiano,A.M. Ricami, Servomuto, Giovanni Casellato, Magis.
I would very much like to talk about a crucial question asked by one of the journalists during the Opening: “What have you at Ermesponti in common with the other companies”? Continue reading
Finally, last friday, we opened!
We totally agree with the first impression of our friend, Filippo Berto about the most relevant characteristic of the new Living Showroom of Design-Apart in 110 W 25th St New York. The atmosphere was amazing. You immediately felt at home. And what a home! The spirit and the essence of a contemporary Italian home in NYC!
We are very proud to be part of this newborn adventure and to have strongly contributed to the achieving of this “Italian dream”, which is supposed to export not only products of Italian design but also our high standard of Bespoke Interiors.
Since we joined Design-Apart we put all our efforts- and maybe more- into launching this project. This was from the very first sketch to the actual drawing, to organizing the works on site and the complete installation. Now we understand we were right. The only way to show this new era of Bespoke Design is to have a real experience of it. This is Diego Paccagnella‘s great idea: no more lifeless showroom filled with cold furniture, but a real loft where people live!
Our mission as Italians is to promote our idea of creativity and our products “designed and made in Italy”. This can really become the new business model of the Italian Future of the Craftsmen( Futuro Artigiano by Stefano Micelli docet).
Can this team of small, but highly specialized Italian companies change the world of Interior Design? We are confident that we can.
This is just a console table story. First, the idea on a sketch. I talked about it with our master carpenter, Alberto, and we decided together some details. He selected the solid wood and began to cut and work on it. In a few days it was completed. A parchment top on four solid wood slanted legs and a glass tray supported by a wooden cross below.
In my opinion this is a little piece of “ebanisteria” ( the highest level of cabinet making).
It is so beautiful: each detail is so much cared about that is just perfect. Just a glance at it, before it is packed: it is hard to let it go, I wish it was been made for me. Continue reading
But can we call it just wall paneling? Indeed, it is a paneling because the beautiful whitened oak veneer incredibly continues for all it’s length. But inside you find: an entire closet, the main entrance of the loft, the emergency exit to the building’s stairs, a small laundry, some kitchen cupboards with ovens and appliances and finally a small pantry.
The design of this piece it takes us more time than all the others because it depends from appliances chosen by the customer (see a beautiful sketch).
It almost puzzles us to find a place for the huge washing and dryer machine and every single appliance like oven or coffee machine and whatever…
The final design is not a bad compromise of those different functions: it comes from them and it is like a “Mondrian” abstract outline. The wow effect certainly comes when you open all the doors and see what is inside this huge plane wooden surface! Guess how we managed it…like we do for yachts!
The media cabinet is a huge piece of our production and hosts all the media devices of the loft and a hidden opening to the freight elevator( Please see our 3D drawing compared to the picture above). You can find it in front of the entrance door of the loft and it is definitely the most important piece of the loft furniture. Actually it is not a simply piece of furniture , but it is part of the loft’s interior. ( it s impossible to move it away from here!) It is designed like a portal of solid Italian walnut stripes with a big niche in the centre. The portal is aligned with the main beam of the ceiling and the AC duct is covered in the upper part behind it. The niche has a glass backdrop divided in two ( the doors to the freight elevator): the glass sandwich panel is made of two glass layers – transparent the first, opaque the other- with a linen fabric inside.
I personally choose and put together each peace of solid wood (see picture below) that Silvio cut by hand. It is very impressive.