Lots of mail

3D Rendering of the media cabinet, kitchen cabinet and "Mondrian" wall paneling

3D Rendering of the media cabinet, kitchen cabinet and “Mondrian” wall paneling

As a good tailor, we always start from a deepened dialogue with the client and a meticulous survey of the location.
We start to plan only after receiving from Chis, the loft’s owner, the basic requirements for it. We make the 3D drawings to let him visualize our first proposal and we develop it until we get what he needs. We establish a good relationship with him during this short period, we exchange lots of mail with him and with his local architect, Bill.

It’s a team job

Now we have the first Design-Apart showroom! The location it’s amazing; a huge second floor loft on the west side of the 25th Street, just a few steps from Madison Square Garden.

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Diego gives to Paolo and me the task to do the project. Actually, we are the only ones in this newborn team to have the professional experience (more than ten years, all over the world) for planning a whole project and bespoke interior like this and in such a short time!
We are proud to become the project HUB of Design-Apart! After Paolo’s survey, we are to complete the actual drawings for the works on site coordinated by Bill, the local architect and by Enrico, one of the founders of Design-Apart, especially in the last phase, before receiving the bathrooms and the furniture.

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Podda Ponti Architetti design the new Corneliani’s brand pattern.

Sometimes design an architectural facade for a fashion brand means something more and it implies some background questions: What’s the brand identity? What’s the meaning of the facade of its new flagship in the most important fashion street of Shanghai?

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We knew that one of the key brand value of Corneliani was the excellence of its bespoke production in the factory of Mantua, one of the  most  beautiful cities of the italian Renaissance. We live in Mantua, we studied for years the historic buildings of Leon Battista Alberti, Giulio Romano and Andrea Mantegna here. All those things are part of our own architectural background (http://www.poddapontiarchitetti.it/about_us). Continue reading