Category Archives: Ponti Method

ermesponti interior design: the story in pictures of a small but significant piece of contemporary architecture in a Milan historic building.

Cornelian cylindrical tailor-room by ermesponti interiors

1. THE ARCHITECT’S FIRST IDEA

Directly from the architect’s notebook, the first idea of a circular  volume around a structural column. From a limit to an opportunity. From a structural column a pivot space around which revolves the design section of the entire store. Seeing is believing. ermes-ponti-interior-sketch

2 – THE CARPENTER’S SKETCH

After talking to the architects, here’s the carpenter sketch (crumpled copy of the original) Mr. Alberto has done in order to build a small piece of contemporary architecture in a Milan historic building.

3 – THE IDEA TAKES SHAPE: WORKSITE READY!

We are well under way; worksite is ready. The structural work is finished, including the cutting of a supporting beam and the seismic upgrading of the entire building. The time is right: our master carpenter Alberto goes to Milan for the last check on measurements. ermes-ponti-interior-3

4 – FROM THE 3D SIMULATION TO LAB PRE-ASSEMBLY STAGE

With the sheet hand-drawn by the architects we’ve seen earlier, plus a 3D simulation that gives the idea of the the construction’s complexity, Alberto gets to work and in the ermesponti laboratory. Here we can see the pre-assembly stage. Building time: about 20 days. ermes-ponti-interior-2

5 – FINAL INSTALLATION

Alberto is now putting his work in place. With just one assistant. With care, intelligence, passion and taste for a well done job. This job is his job; he cares for it because he’s been taking care of it since the very first conception.ermes-ponti-interior-4

6 – SHOP IS FINISHED, OPENING TIME 

After a few days, the store is completed. A VIP circular lounge serves as a hub between the 4 levels of the store. Do you realize how complex was this circular volume around a pillar to create? The absolute consistency between the first sketch and the fina realisation, throughout the whole process is a result of our method, the ermesponti, lean,  end-to-end process :-)Dettaglio interiors Corneliani Montenapoleone store by ermesponti

7 – IDEAS ARE ALSO IN DETAILS: BORDERED SKIN

But the ideas don’t stop here… you can find them in the details as well. Do appreciate the rediscovery of an old hand-crafted leather with a drawstring, usually sewn in the corners. Here is renewed, making it a three-dimensional pattern of contemporary taste. This way of working it gives a “border” to the skin surface; the little cords draw strips of different thickness on the curved panels, according to the product niches positions, made in shiny Macassar ebony with polished stainless steel profiles.

Welcome to Germany, on our company website!

Ermes Ponti bespoke: German speaking website We’re happy to announce that the ermesponti website now speaks German, besides Italian and English.

We are truly committed to worldwide work, as our list of references can tell you.

As the world becomes smaller and smaller, the ermesponti method is more and more known, and we’re proud to bring the Italian expertise of our teams all over, from Milan Montenapoleone to New York to Shanghai.

As to our German friends, we thought it necessary to add to our company website the possibility to speak with them in their own language.

We are deeply thankful to our business partners in Germany for the appreciation they showed towards our work in more than one occasion.

We’re talking about the interiors of the German Pavillion at the 2015 Venice Architecture Biennale, where ermesponti was chosen by the German Architects studio Ciriacidis Lehnerer for the faithful interiors reconstruction of the original Bonn Kanzlerbungalow, in the premises of the Venice Biennale.BungalowGermania_Ausstellung04 © Bas Princen

Or, different story but equally gratifying for us, when the top German luxury brand Mont Blanc put us in charge of a bespoke interiors retail project, after seeing – during a meeting in Hamburg – how our team handles all parts of a project, starting from handmade prototyping.

Of course we would like to open up our conversation to  French, Russian, Chinese, Portuguese as well… but, as we all know, quality takes time, and we care for quality above everything else!

So, for now, let’s welcome our German contacts with a warm…

Wilkommen!

 

ermesponti bespoke interiors website in German

Ermes Ponti bespoke: company website in German

Bespoke interiors by ermesponti: little gallery of creations.

The ermesponti method is all about keeping together the work of the mind (project) and the work of the hand (realization).

Likewise, the people involved in this process are united in mutual respect, as it was in Renaissance workshops.

These team of ours develop a project from the very first draft to the turnkey delivery, without undesired gaps in between.

Well, today we’d like to leave you a little gallery creations, realised with this approach.

Actually it’s a not a reasoned selection: among the many ermesponti references, they’re just a few, but should give you the idea ;-)

Enjoy!

ermesponti bespoke interiors per Sanlorenzo Yachts ermesponti bespoke interiors per Bentivoglio (Mantova) ermesponti bespoke interiors per Corneliani (Mantova) ermesponti bespoke interiors per Coneliani (Londra) ermesponti bespoke interiors per Corneliani (Milano)

Almaty, Kazakhstan: retail interiors for Baby Juniors. Warm Italian atmosphere in the mall frenzy.

Baby Juniors - Interiors by ermesponti

Imagine a store for children in a great, crowded, brand new shopping centre.

Imagine to create a cozy and intimate atmosphere to make your little customers comfortable.

Imagine to be able to suggest the quality of the Italian lifestyle: Made in Italy in the air, on the walls, in the lights… in the general atmosphere.

Now, watch this become real, thanks to a 100% custom designed, Made in Italy project by ermesponti.

Italian atmosphere? Just ask!

In order to make such a dream come true, Poddaponti architetti had, in the first place, the idea of creating a scene from an historic Italian palace.

In fact, entering the store you get the feeling of being inside a Renaissance Baby Juniors - Interiors by ermespontipalace, with three rooms communicating with each other, open to imaginary Italian gardens you can stare at thanks to some stunning photos mounted on light boxes (mounted so accurately that actually customer happen to try to open the fake window).

The proportions, the choices of materials and furnishings, the whole project give such a feeling of spaciousness… you can forget about the crowded and chaotic mall.

Once inside, you can find the Italy of Palladio.

The interiors – various rooms charachterized by niches and coordinated lockers – the large bow window at the very end,  the serliana solid oak with a pickled effect… all this speaks a precise language.

The language of these environments is – no doubt about – Italian.

The Italian language of architectural tradition, and perfectly-made interiors.

You can indeed find, in this Kazakhstan shop, the Palladian proportions (in the serliana) and the typical artisan care for details only Italians are able to produce, plus – finally – the look + feel of the fashion products available in the shop: all Italian brands!

Made in Italy as user experience.

From the first look you have at the interiors, when you step in to the feeling of well-being that comes by walking around…
Baby Juniors - Interiors by ermesponti
the whole store can be defined as a true Made in Italy Experience.

In there, everything is 100% custom designed in Italy.

Among the contributors to the realisation of this retail shop: Berto Salotti for sofas, Dedar Milano for curtains and wallpapers in the bottom of the niches and also a small artisan of Murano for the stained glass blown chandelier.

And the brands represented in the store, of course,  convey the glamour of the Made in Italy fashion taste: ArmaniJunior, Dolce & Gabbana, GF Ferrè, Missoni, Monnalisa, Versace Boys

Designed in Italy = Value for money.

The designed in Italy, as we do in ermesponti, shows an extraordinary value for quality-time-cost, unbeatable for this quality.

What is often considered an unattainable luxury – bespoken or tailored interiors for instance – is not necessarily costly.

Our end-to-end approach maximizes every element of the design and construction process, keeping everything under control.

In other words: quality at the highest levels ever and short design/production process.

The qualitative results and economic are amazing, in Almaty as in New York or Mantua or… your place, wherever it is :-)

Baby Juniors - Interiors by ermesponti

Back to Italy? We never left the land of design and handmade excellence!

In the media and at conferences people start talking about “Back to Italy”.

In face, many Italian brands seem to be bringing their productions back to Italy.

We have never left Italy, here’s why: we think that working in our country is an important asset…

1. Relocation = devaluation

With the lure (sometimes never materialized) to spend less we relocated without criteria.

By detaching the mind that creates a project from the hand that realizes it, we have produced monsters, both in quality and culture terms.

Schermata 11-2456979 alle 06.02.55
2. The real Made in Italy is made with the head and hands of Italians.

The strong cultural value of our population comes from an integration of intellectual and manual functions, as in the great tradition of Renaissance.

The separation between “those who think” and “those who do”, typical of relocation, breaks beyond repair the true value of the best national products, moreover creating unnecessary and expensive roles in the industry, by manking tha value chain longer and longer (and therefore creating the need for… controllers, for instance , people who have no role whatsoever in the process).

Form our point of view, we’ve always believed in our people and in their enormous professional value.

3. Being “local” means reduction of the supply chain (and cost).

To the people who prefer to outsource productions, ermesponti suggests the opposite: concentrate creativity, design and production.

The short chain shortens the overhead costs and enhances the specific quality of the work as an expression of a strong core, able to build on its own experience.

Schermata 11-2456979 alle 06.03.09

4. The higher the quality, the more important the intellectual involvement, at all levels.

In a high-quality product completely bespoke (custom or handmade), the “intellectual” quality of the person who works on it cannnot be ignored.

If this person, working with her hands, is also used to make her intelligence work in the process (certainly not what happens in Fordist chains with relocated production), she is also involved in continuos improvement of the object itself.

It’s a way of working definitely Italian: that’s how our country has expressed the masterpieces that have made us famous the world over.

In this way, Italians  in Italy may be able to face the high costs of a domestic production, making it convenient and rewarding again.

5. It’s also a matter of social responsibility.

Companies not only have responsibilities to themselves: we think that the relationship with the territory can and should be part of an advanced entrepreneurial dimension.

Work creates wealth, knowledge and culture: a company must be able to reinterpret and re-propose such values to the market, in a virtuous circle of growth and evolution.

Schermata 11-2456979 alle 06.03.23

6. The consumer is the author of products.

The new prosumer” is no longer dissociated from the environment: she is the center of the market scenario as a whole, in which territory plays a big part.

7. Purchase = identity

Most of us are tired of being only a credit card, there’s a desire to return to be men and women who interact with products in a sensible way…

Which also means to recognize a prodution, something that happens near home, and maybe involves friends or family.

Schermata 11-2456979 alle 06.00.17

New interiors for your home or your retail business? In case you have doubts, here are our solutions.

We’ve been in business a long time, and our professional experience has taught us the questions that come to our customers’ minds when approaching an interiors project.

The following are some of the most common questions we have encountered in all these years.

Customers wander about some crucial questions and sometimes they are not very sure about where they can find the right answers. Or even if any answer is actually available at all on the global market of interior design, today.
Well, given the questions, we’d like to try to give the ermesponti answers…
Consider them the ermesponti manual to your interiors needs!
1.

“How can I get a project for a special, cosy home, conceived and designed just for myself?”

Schermata 11-2456968 alle 21.34.00

Ermesponti is a special place where architects and craftsmen work together for you.

We can really make your home reflect your personality. We made your own home as your best portrait: unique like you.

2.
“Where are the highly skilled craftsmen I need to take care of my interiors project?”

Schermata 11-2456968 alle 21.32.22Your specific needs are, indeed, the only project you need.

Let the Project Masters interpret them (beware of designers uncapable of listening).

3.
“Where are the highly skilled craftsmen I need to take care of my interiors project?”

Schermata 11-2456968 alle 21.34.40We can fit the bill.

And we do it by constantly working together – Architects, designers and artisans – as in a Renaissance Shop, in a continuous exchange of knowledge, experience, practice…

From the vision to the crafting: this is how ermesponti approaches projects.

4.
“I need an architect and an artisan for my furniture… how can I spot such a team and have them working together for me?”

Schermata 11-2456968 alle 21.43.21We are both.  And work together for you.

Ermesponti provides a complete and full service: from the very first sketch to the final setup.

No multiple figures to talk to, stop the contractors crazy, long and overpriced game.

One shop + one person in charge + one job = result.

5.
“I wonder how can I get a complete and full service for my bespoke interior.”

Schermata 11-2456968 alle 21.46.19We work from the very first idea to the final installation.

For ermesponti the essential conditions to start a custom project are clients’ requirements and building’s restrictions.

That’s all we need to deliver a very personal project and a 100% bespoke solution.

6.
“Time and cost are essential to my interiors project: how can I make sure they’re taken into the right consideration?”

Schermata 11-2456968 alle 21.45.41Tight deadlines and well-defined budgets?

They are our priority, too.

They are the starting point for a real custom project; both custom-time and custom-cost.

7.
“I love the high quality interiors of some yatchs .. I would like to have the same custom details in own home too…how can I get it?”

Schermata 11-2456968 alle 21.45.58We can manage all of these: yachts, houses, shops.

We love cross fertilization. At top levels.

Let’s do up your spaces! We love to do it together with you; we promise it will be one of the most significant experiences of you life. Creating from a white sheet of paper the new shapes and materials for your new customized interior!
.
8.

“My interiors should reflect my life… that’s why I want to change it, now, I’m in for something new! Who can interpret my mood?”

Schermata 11-2456968 alle 21.50.07You’ll be amazed at how radical and powerful a change of interiors can be!

Change your world… your interior world, and make it absolutely, unmistakably yours.

Forget the “design-by” approach  and try the “designed-for” approach to life!

9.
“I’ve had enough of overpriced luxuries of Brands design. Where can I turn to in order to have proper quality at proper price?”

Schermata 11-2456968 alle 21.51.31We design and produce excellent quality at a fair price, and we do it just for you.

No one else in the world will have your solution.


10.
“I dream of a high-end (but normally priced) renovation, with handmade 
work and exquisite Italian taste and touch … where are the specialists for such a interior?”

Schermata 11-2456968 alle 21.51.02We are the one-stop shop for you.

We work directly from our Mantua premises for the whole world and all kind of brand and personal projects.


In short?

If you want to change the whole world, well, that’s hard stuff.

But if you want to change your own world- the space where you live and work – with ermesponti you can. And, believe us, the standard of your own life will change with it. Nothing compares to dwell in a bespoke interior where everything is according to your style and expresses you own personality.

Contact us: we’re sure you won’t settle for anything less than your bespoke, handmade, Italian interiors!

 

Some thoughts on “How to spend it”: quality, Made in Italy, bespoke and… a modest proposal.

How to spend it - Sole24Ore

There’s new magazine of the Il Sole 24ore Editorial Group, in Italy: “How to spend it”.

This use of the English language in the name  in an Italian magazine sounded me strange to me at first…

Then I understood: it’s a magazine created in Italy, together with The Financial Times, which has been distributing it for 20 years in UK.

Some questions arose spontaneously.

The first one: spending what? Time or money?

Flipping through the pages, I think i got the answer: it’s for people who have a lot of both… good for them! :-)

Second question: do we really need such a format, in these hard times where recession of domestic consumption seems so  overwhelming?

Maybe yes, because – as I quickly found out – the magazine promotes widely both Made in Italy brands and the Made in Italy approach to goods and lifestyle.

Speaking of Made in Italy heroes, in a few minutes I ran into a pearl of wisdom that made me forget all my thoughts.

The following quote appeared to me like a message: something to be shared and discussed, with a strong tie to the times we’re living.

A concept appealing to all: entrepreneurs, common people, young generations.
A message regarding our future.

Here’s what Maurizio Marinella, of the historic company of ties and accessories based in Naples, told journalist Roberto Napoletano, in his “Passaporto Italiano” column:

“The message I got from the ones who came before me is departing from Naples, but never leave Naples. Depart from Naples and stay here in Naples”.

Maurizio Marinella - Ermes Ponti blog

(Thank you Mr. Marinella for your inspiration, I wish I could meet you one day).

In my personal opinion, this is exactly what we have to do!

And we of Ermesponti do it. Actually, we do it every single day.

We depart from Italy, continuously (last trip Germany, but also Asia, New York, UKall over the world, we go where someone asks for an end-to-end solution to an interiors problem), but never leave Italy.

We work worldwide from here. 

We design and produce bespoke interiors assuming control of the whole process, from starting idea to turnkey delivery for clients and locations all over the world.

Every time we bring with us the values of the Italian culture and the Italian lifestyle.

This reminds me of another Sole 24 ore editorial content I always follow: the radio program “La Fuga dei Talenti” (Talents’ escape) regarding Italian youngsters going abroad to build their carreers.

In this regard, what I’d like to suggest to Mr. Napoletano – radio24 director – is to focus on a positive attitude, which is still possibile, if we change point of view.

Young people need reasons to stay or come back to Italy, not only to escape from our country!

Let’s all give them new, positive examples! Shouldn’t we try to follow Barbara Santoro’s inspiring example?

Our country still is able to produce high levels of excellence, in alla regards.

As fare as we are concerned, we think that there is a high demand of the highest level of luxury: the perfect customization.

A home fitting you perfectly, like a bespoke suit, exclusively designed for you can really improve your lifestyle and makes you feel better.

Living immersed in beauty and harmony, in a space that represents you perfectly, can really change life from hell to heaven!

In brief, we believe the revolution of the “designed for” instead of the “design-by” it’s coming soon and we are proud to be part of it.

And here’s the modest proposal I’d like to share with Il Sole 24 Ore’s manager Mrs. Nicoletta Polla-Mattiot:

The right header for the Italian edition of this prestigious English magazine must be different from the English one: How to spend it, better!

So, dear Mrs. Nicoletta Polla-Mattiot, when can we expect the new “bespoke issue”?

Interiors project for a German luxury brand? Won with a handmade prototype. A true story.

This is a true story and – most important – a good one.

A story where Italian craftsmen’s skills prove to be ahead of any competition when it comes down to bespoke interiors.

Here’s what happened.

One day, from our office in Mantua, we call the headquarters of one of the top worldwide luxury brands, based in Germany.

We  offer  our services as a bespoke interior company that is able to design and manage the whole process.

Surprisingly enough they’re interested! We quickly arrange a meeting in Hamburg.

Once in their offices, it takes us no longer than half an hour to explain to them why the ermesponti method in bespoke interiors is much more cost-efficient than any other.

We still keep the quality bar at the highest possible level, thanks to the Italian Master Artisans working with us. We emphasize, in particular, how our approach involves all stages of the project:

  • listening to client’s needs
  • on-site survey
  • overall cost estimate, including 100% end-to-end solutions, from first idea to turnkey delivery
  • executive plan and drawings
  • on-site building work (no outside contractors involved)
  • designing and making bespoke furniture
  • on-site fitting
  • on-site fine tuning

All of these are under one single supervision, ours ;-)

From then on, it’s no longer a matter of words and meetings!

We get down to the real stuff, and next time we meet we bring with us a handmade prototype table just for them – personally crafted by our beloved carpenter Daniele Compagnoni – with improved integrated led lighting, and a general quality that is just above their very high standards.

They are so impressed with the loving care of the prototype table that shows every aspect and feature. They decide that ermesponti is the right partner for the retail interiors they need in Europe.

MBLshowcase

Why do they choose ermesponti, over the long list of German companies they have been working with until then? The reason is simple.

A small but highly specialized Italian company like ermesponti –  is able to work according to the highest artisan standards and follow a detailed design project.

The firm has no rivals in Germany or elsewhere.

There is attention to detail, knowledge of materials and mastery of working processes.

All these  are added to tipycal Italian taste.

This is how ermesponti wins an International assignment for a top quality retail interior… making the client fall in love with a prototype table!MBL showcase detail

“God is in details”… maybe even in the details of the work of our artisans

Listening to the sayings, many things are hidden into details.

We are talking about the more or less common proverbs “the devil is in details” (of uncertain origin, it seems the favourite motto for a pop musician), “God is in details” (attributed to Mies Van der Rohe, but also Gustave Flaubert and Michealangelo), “difference is in details”, “beauty is in details” and so on.

In Ermes Ponti, what we put in details is certainly a remarkable amount of effort and attention.

We are real maniacs for details as we believe that the beauty and the validity of the whole – of an environment as of an object – is the sum of many harmonic perfect details.

Some examples?

The panel below is a “martyr” panel, used to hold another panel which has to be shaped by the numerical control machine.

The “P” is then coated in clear micro fiber and matched to form the accessory that holds belts in a men’s fashion boutique.

Ermes Ponti bespoke interiors

ermes ponti retail design

Another one: this wall paneling with stylish frames in burnished brass will frame mirrors leather-covered… because Ermes Ponti not only works with wood, but also with high quality leather!

ermes-ponti-bespoke-interiors-1

ermes ponti leather paneling

One more, the closeness between the design stage and the production stage enables some creative sparks like this. Do you like it?

It’s a tattoo on wood, we called it Wood Tattoo and it’s a creation as part of a “business” work, the interior design is our brand for a retail fashion industry.

It’s an oak wood on which it’s apllied an adhesive before being finally treated with a pickeld effect.

So, when we say “end to end process”, it’s not theory, but daily practice! Even better, it’s the Ponti method.

Tatuaggio su legno, by ermes ponti

lavoro artigiano by ermes ponti: tatuaggio su legno

 

Our company bears this man’s name. An interview with Mr. Ermes Ponti.

We start today an open conversation with Mr. Ermes Ponti, the man whose name is also the company name.

His presence is always discreet, but nevertheless clearly perceived, more through actions than words, especially towards the young people in our company.Mr Ermes Ponti, of Ermes Ponti bespoke interiors (Italy)

For whoever works in the manufacturing industry, as we do, the generations who opened the way to our crafting activities are a constant reminder of technical abilities and approach to entrepreneurship, elements of our everyday life.

But now let’s hear from Mr. Ermes Ponti.

– Mr. Ermes, how did the company begin its activity?

Ermes Ponti – 

 – It all started on the banks of the Po river, in a small town right outside Mantua, San Giacomo Po.

At the end of the ’30s, my father bought the first machines to start a carpenter shop; the story goes that he rode his bicycle to Milan, and when the trucks with the machinery arrived in our village everyone came out of their homes, thinking the new bells for the church had arrived!

 – How did the carpenter shop grow, later on?

Ermes Ponti – A few years after the end of the war , the shop moved to San Biagio, where we are now, inside an old power powerhouse. We were an industrial company at that point, many people knew us for the modern furniture we would propose, something none around here did at the time.

Mr Ermes Ponti, of Ermes Ponti end-to-end interiors (Mantua - Italy)In 1957 we have been the first ones in Italy to be able to put polyester paint on furniture, getting the idea from a car hood someone showed us.

On April 12th – I still remember the exact date – we showed it at the Milan Fair, and it was a huge success. For many years after that we developed projects derived from the new polyester paint, which is still in use, by the way.

When the ’60s came by, it came my time to join the family company.

We decided to call a great architect, someone who could design new collections for us. I sat down with my wife Gabriella – to whom the Gabriella chair is dedicated – and wrote a letter to Mr. Gio Ponti, with whom we started immediately a long collaboration.

Mr. Gio Ponti designed for us a brand new furniture collection, based on an innovative home concept: the Apta series.

Unforgettable times: Gio Ponti has been for me a true role model.

– When did the company the company headquarters took the actual shape?

Ermes Ponti – It was in the ’70s, when we broadened the premises and built the actual laboratory; in that period we got important assignments, mostly very big hotels and private villas.

– With which important brands did you get involved?

Ermes Ponti – We worked with many, crafting high quality pieces designed by the most famous architects, one name for all: Driade.

–  Does this mean you specialized in design?

Not really, we specialized in… well done jobs.

Later on – mid ‘ 90s – we got in touch with the fashion industry, with the MonteNapoleone Corneliani boutique, in Milan.

After my son Paolo and his wife Daniela, both graduated in Architecture in Florence, joined the company, Corneliani offered us the chance to work on the first projects of integrated design; initially a small showroom in Paris, then a boutique in Russia, and so on… until they decided to rely on us for the entire London New Bond Street project, and Milan Montenapoleone project.

To this date we have realized over 50 Corneliani shops all over the world.

– In the recent years, which have been the main projects?

In the last ten years we have worked mainly with fashion industry, designing and building great flagship stores, both mono-brand and multi-brand, worldwide.

The whole process – from the very first idea to the turnkey realization – is managed by us, and guarantees the client a constant reduction of resources employed, optimizing the whole project in terms of:

  • functionality
  • architectural aesthetics
  • handicraft furniture quality (drawings, samples etc.)

Thanks to this new integrated method of design and building, we have acquired important assignments in luxury retail and top brand yachting.

– The yachting industry: everybody says that it has been hit badly by the economic crisis…

Ermes Ponti – It’s true, but – as strange as it may seem – the hard times have pushed many people towards our company.

When we approached this industry, a few years ago, the crisis was already at its worst… but our method helped reduce consistently the resources needed to complete a project.

For instance, we have been able to cut by 50% the delivery schedule of a 94-feet boat, by reinterpreting the drawings and optimizing the building times.

– Crisis as opportunity, then?

Ermes Ponti – The crisis has taught a lot to us.

It asked us to evolve, by diminuishing time and costs, and increase quality.

My son Paolo has been working in this direction for 10 years now, putting into practice many equally important elements: his architectural culture, his practical and organizational intelligence, the passion for his work, the commitment to his community, the daily sacrifice.

I think that these are the values of the “small” Italian companies, something that have made “great” the Made in Italy in the world.

Personally, I think that such values are still relevant, and maybe the economic crisis has helped us to re-discover them.