When Diego Paccagnella, the founder of Design-Apart, told us that we were invited to IDEO in Mercer Street (Soho, NYC) we were so excited. To be honest, we were a little bit worried about it. As architects we are more confident with a pencil in our hands than as lecturers. We are not used to public speaking at all!

On the other hand, we felt that we have something in common with those IDEO guys. We have a passion for Design and the same interests in the creative process (we love the last book by David and Tom Kelley “Creative Confidence”) and the design-thinking behind every human activity.

We were asked to tell our story; not only the experience with Design-apart, but also our core-business, which is strongly related to our creative process as architects and entrepreneurs. We considered this to be our approach, both artistic and scientific, and our integrated “end-to-end” method (from the first idea to the turnkey Interior) might capture their interest. Continue reading →