Sometimes design an architectural facade for a fashion brand means something more and it implies some background questions: What’s the brand identity? What’s the meaning of the facade of its new flagship in the most important fashion street of Shanghai?

We knew that one of the key brand value of Corneliani was the excellence of its bespoke production in the factory of Mantua, one of the  most  beautiful cities of the italian Renaissance. We live in Mantua, we studied for years the historic buildings of Leon Battista Alberti, Giulio Romano and Andrea Mantegna here. All those things are part of our own architectural background (http://www.poddapontiarchitetti.it/about_us). Continue reading →